U.S. Army

Belle Studios and the United States Army – Building Morale and Community

Belle Studios partnered with the United States Army to address a recurring challenge observed by owner Katie’s partner, an officer in the military: the need for improved morale and a stronger sense of community among soldiers. While serving with the 101st Airborne Division Sustainment Brigade, Belle Studios played a pivotal role in fostering team spirit by creating a unique platoon logo and empowering team identity for soldiers deployed to Poland.

The custom logo and team name became symbols of pride, appearing on t-shirts, sweatshirts, and even a flag left behind on the base in Poland. These efforts significantly boosted morale, with soldiers becoming more engaged in team events, physical activities, and overall community involvement. The positive impact extended to improved performance in military testing, as the sense of camaraderie motivated soldiers to excel together.

Later, when Katie’s partner transitioned to the 5th Special Forces Group Support Battalion, Belle Studios continued to contribute by designing a new logo and promotional materials tailored to their mission. The results underscored the value of cohesive branding and community-building in enhancing team unity and overall effectiveness within the Army.