United States Army

Belle Studios partnered with the United States Army to strengthen morale and foster unity among service members through strategic branding, visual identity, and digital platform design. Working with units including the 101st Airborne Division Sustainment Brigade and later the 5th Special Forces Group, Belle Studios created custom logos and cohesive identity systems that gave soldiers a shared sense of pride and belonging.

Beyond visual branding, Belle Studios designed and developed a dedicated e-commerce website to support the sale of mission-inspired merchandise featuring original Belle Studios designs. This platform made it easy for soldiers and supporters to purchase branded apparel and accessories, extending team identity beyond the field and reinforcing community through accessible, high-quality design.

The project resulted in branded apparel, flags, and digital storefronts that became lasting symbols of connection and motivation, demonstrating how thoughtful design and user-focused web experiences can strengthen culture, engagement, and performance.

Military personnel boarding a large military cargo plane on an airfield, with several helicopters in the background.
Laptop displaying a website about the 2nd Battalion, 5th SFG (Airborne) merchandise store on a wooden desk with a white coffee mug, a potted succulent plant, and a closed notebook with a smartphone on top.
Black flag with a medieval knight helmet, wings, and red cape, flying against a blue sky with some clouds, with text '541st T.C.' and '2nd PLT NOMADS'.
A graphic of a knight's helmet with a red cape, surrounded by wings and armor, with the text '541STC 2nd Plat Nomads' above and below.
Black T-shirt with a graphic of a knight with wings and a helmet, and text that reads '541st TCC' and '2nd PLT NOMADS'.
Green sweatshirt with a military-style emblem featuring a helmet, wings, and crossed swords, accompanied by text that reads '541st TCC, 2nd PLT NOMADS'.
Two t-shirts, one beige and one black, with a small logo featuring a campfire, crossed arrows, and a candle on the left chest area.
German Shepherd dog wearing a camouflage bandana with military insignia, sitting against a white background.
Black T-shirt with a crest on the left chest featuring the Italian flag colors and text 'SOTF-L 52' above it.
Olive green T-shirt with a small crest on the left chest area; crest features a shield with diagonal black, red, white, and green stripes, and the text 'SOTF-L 52' above.
Black athletic shorts with a crest and text, featuring an elastic waistband and a side pocket.
Gray baby bib with black trim and military insignia emblem.
Merchandise sale flyer displaying t-shirts, PT shorts, mugs, hats, and more with the text '5SFG GSB MERCH SALE' at the top and details about availability and limited supplies at the bottom.