BTG Contracting – Building a Brand from the Ground Up

In 2014, BTG Contracting embarked on a new journey, transitioning from decades of experience in the family business to establishing a standalone company in the highly competitive NYC construction industry. Despite having the expertise and industry knowledge, the company faced the challenge of starting from scratch without a logo, brand identity, or promotional materials to distinguish themselves.

BTG Contracting partnered with Belle Studios to build a strong foundation for their brand. Belle Studios developed a unique logo and cohesive brand identity, ensuring that all business paperwork and materials reflected this new image. From marketing collateral to branded documentation, Belle Studios ensured BTG Contracting projected the appearance of a well-established company within its first year of operations.

The results were transformative. BTG Contracting’s logo now stands out among competitors, drawing praise from industry peers and clients alike. The professional branding has instilled confidence in the company's materials, making them a trusted choice for potential clients and aiding in their significant growth over the years.